There is no training for growing older
Because growing older is something we’ve never done before, we must trust those who guide us—especially when choosing Senior Living. St. Johns County residents have about 50 senior living communities within easy reach. Some are excellent, others are not.
Think of us as your personal Senior Living Advisor. We help you identify the communities that best fit your care needs, lifestyle, personality, and budget.
The best decisions begin with trusted advice. We’ll narrow the field, arrange tours, explain the differences, and stay by your side until you’ve found the right community. We do this in person, not by phone.
Choosing a Senior Living Community?
Three Things to Know Before You Start
- This isn’t a call center.Our Advisors are local experts and have spent years working with the senior living communities best suited to your needs.
- Our service is free to you.Our Advisors are compensated by the senior living communities, not by you.
- Pass It OnOnce you’re settled in, we’ll ask you to complete a brief assessment to share your experience with the next generation searching for the perfect place to call home. Think of us as the Consumer Reports of senior living.

Chelsea Albert
Senior placement advisor, St. Johns County
- Years placing families13
- Number of clients served107
- Communities toured in person61
- Cost to your familyNothing
What families say
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Meet your Senior Living Advisor
The day may come when it’s time to move on. Whether you need more support or your home has become too much to maintain, Northeast Florida offers many Senior Living choices. We’ve all heard the horror stories—and, frankly, some communities should be avoided.
The good news is that I know which communities provide quality care. I will match your needs, lifestyle, and budget with the right community, helping you avoid costly mistakes and unnecessary stress. Perhaps best of all, my guidance is free because I am compensated by the community you ultimately choose.
Senior Living Options… Explained
Assisted Living, Life Plan Communities, Memory Care. These may be new terms for you but they are not new to us. See below for detailed introductions to the key living options in Senior Care.

Still not sure which level fits? That is the question Chelsea answers all day.
Ask ChelseaEverything seniors need to know…All in One Place
Written for Florida, kept current, free to read, and yours to print.

Senior planningEstate planning, Medicare, long term care, medical directives, and funeral planning, in the order you actually need them.Start reading (opens in a new tab)
Where to find real answersUnbiased sources, how to avoid fraud and identity theft, and the few websites worth bookmarking.Start reading (opens in a new tab)
Buying a retirement homeA step by step walk through the purchase, plus the quirks of Florida real estate that surprise people from out of state.Start reading (opens in a new tab)
Staying in your own homeThe changes that let you stay put longer, how to hire the right contractor, and the technology that quietly helps.Start reading (opens in a new tab)
Living longer, on purposeIdeas and strategies for staying engaged rather than slowly stepping back from everything.Start reading (opens in a new tab)
Downsizing and sellingGetting the right price on the right terms, and the local services that make the move bearable.Start reading (opens in a new tab)
Read, Print, Learn… 67 Articles Inside
Talk with ChelseaYou should know how the big sites make their money
We are not going to pretend the national services are villains. They are advertising businesses, and they are paid a commission by the communities they send you to. That is legal and it is ordinary. It is also why your phone rings six times the afternoon you fill out their form, so you deserve to know it before you type anything anywhere.
You become a lead
- Your information goes out to several communities at once, and each one calls.
- The advisor works from a call center and has never been inside the building.
- Communities that pay a commission are displayed. Ones that don’t are not.
- Once you sign, the file closes. Nobody asks how it went.
You stay a person
- Nothing is sent anywhere until you say who you want to hear from. We never sell contact information.
- Your advisor lives locally and has walked these hallways many times.
- Our advice is not for sale.
- We check in after the move and pass on what you tell us for the next family. Consider us to be the Consumer Reports of Senior Care.
That is the whole difference, and it costs you nothing to test it.
Ask Chelsea a questionWe are here, and there is no rush
Tell Chelsea where things stand and expect a reply, usually the same day. A sentence is enough to start, and nothing is sent to any community until you say so.
