Skip to content
Talk with an advisor
Serving St. Johns County Exclusively

There is no training for growing older

Because growing older is something we’ve never done before, we must trust those who guide us—especially when choosing Senior Living.  St. Johns County residents have about 50 senior living communities within easy reach.  Some are excellent, others are not.

Think of us as your personal Senior Living Advisor.  We help you identify the communities that best fit your care needs, lifestyle, personality, and budget.

The best decisions begin with trusted advice.  We’ll narrow the field, arrange tours, explain the differences, and stay by your side until you’ve found the right community.  We do this in person, not by phone.

Choosing a Senior Living Community?

Three Things to Know Before You Start

  • This isn’t a call center.Our Advisors are local experts and have spent years working with the senior living communities best suited to your needs.
  • Our service is free to you.Our Advisors are compensated by the senior living communities, not by you.
  • Pass It OnOnce you’re settled in, we’ll ask you to complete a brief assessment to share your experience with the next generation searching for the perfect place to call home.  Think of us as the Consumer Reports of senior living.
Chelsea Albert, senior placement advisor, st. johns county

Chelsea Albert

Senior placement advisor, St. Johns County

  • Years placing families13
  • Number of clients served107
  • Communities toured in person61
  • Cost to your familyNothing

What families say

Placeholder testimonial one. Replace with a family's own words about working with Chelsea.
Name and town placeholder
The person you would actually talk to

Meet your Senior Living Advisor

The day may come when it’s time to move on.  Whether you need more support or your home has become too much to maintain, Northeast Florida offers many Senior Living choices.  We’ve all heard the horror stories—and, frankly, some communities should be avoided.

The good news is that I know which communities provide quality care.  I will match your needs, lifestyle, and budget with the right community, helping you avoid costly mistakes and unnecessary stress.  Perhaps best of all, my guidance is free because I am compensated by the community you ultimately choose.

Ask Chelsea a question

Your name, a way to reach you, one question and a sentence about your situation. That is all I need for now. The rest we can discover when we meet. I reply the same day, usually within the hour.

* Required

A phone number or an email address is enough, whichever you prefer. Your information goes to Chelsea and nowhere else. It is never sold, and no community hears from us until you say so.

Kinds of care

Senior Living Options… Explained

Assisted Living, Life Plan Communities, Memory Care.  These may be new terms for you but they are not new to us.  See below for detailed introductions to the key living options in Senior Care.

Excerpted From…Aging with Health, Happiness & Wisdom, the SourceBook printed edition
St. Johns County Edition
Senior living options

In-Home Care

This is often the first step when a loved one needs help that family members can no longer provide on their own.  In-home care allows seniors to remain in the comfort and familiarity of their own home while receiving assistance with everyday activities such as bathing, dressing, meal preparation, light housekeeping, medication reminders, transportation, and companionship.

Services are typically customized to each individual’s needs and may range from just a few hours a week to full-time or even 24-hour care.  Most agencies require a minimum number of hours per visit.  In-home care is generally paid for privately, although long-term care insurance and certain veterans’ benefits may help cover the cost.  Medicare (Parts A & B) does not pay for In-Home, non-medical care.

As care needs increase over time, families may eventually consider Assisted Living, Memory Care, or Skilled Nursing.

Senior living options

Independent Living Communities

Independent Living is often the first step for older adults who are ready to leave the responsibilities of homeownership but are not yet in need of daily personal care.  These communities are designed for active, independent seniors who want the freedom to enjoy life without worrying about home maintenance, yard work, repairs, or other household chores.  Instead of living alone, residents become part of a neighborhood of like-minded people who share similar interests and life experiences.

Most Independent Living communities offer private apartments or cottages, along with amenities such as housekeeping, maintenance, utilities, transportation, social activities, fitness programs, and some or all meals.  The result is a lifestyle that is simpler, safer, and far more social than many seniors enjoy while living alone.  Assistance is available on an as-needed basis through outside providers or, in some communities, through services offered on campus.

Perhaps the greatest benefit is peace of mind.  Residents remain independent while knowing that additional support is available if their needs change.  Many communities also offer a continuum of care, making it possible to transition to Assisted Living or Memory Care without leaving familiar surroundings or the friends and staff they have come to know.  In short, Independent Living allows seniors to maintain their independence while enjoying the convenience, security, and active lifestyle that many find difficult to achieve on their own.

Senior living options

Assisted Living Facilities

Assisted Living is designed for older adults who can no longer live safely or comfortably on their own but do not require the round-the-clock medical care provided by a nursing home.  These communities offer 24-hour staff oversight and personalized assistance with everyday activities such as bathing, dressing, grooming, medication management, and mobility, while encouraging residents to remain as independent as possible.

Residents enjoy private or semi-private accommodations, nutritious meals, housekeeping, transportation, and a full calendar of social, recreational, and wellness activities.  The goal is not simply to provide care, but to create an environment where seniors can continue to enjoy meaningful, active lives while families gain the peace of mind that comes from knowing help is always close at hand.

Assisted Living often serves as the next step for seniors whose needs have progressed beyond Independent Living.  As health or cognitive challenges increase, many communities also offer Memory Care, allowing residents to remain in familiar surroundings while receiving a higher level of specialized support.  Because every community has its own personality, staffing, amenities, and approach to care, it is important to compare several options before making this important decision.

Senior living options

Memory Care Communities

Memory Care Communities are specially designed for individuals living with Alzheimer’s disease or other forms of dementia who require a higher level of supervision than Assisted Living can provide.  These secure communities combine 24-hour oversight with specially trained staff who understand the unique challenges of memory loss.  Their goal is not only to ensure residents’ safety, but also to preserve dignity, reduce anxiety, and help each person enjoy the highest possible quality of life.

Residents receive personalized assistance with daily activities such as bathing, dressing, grooming, medication management, and meals, while benefiting from structured routines that provide comfort and familiarity.  Many communities offer specialized cognitive activities, music and art therapy, exercise programs, and opportunities for social interaction that help stimulate memory and reduce confusion.  Secure outdoor courtyards and thoughtfully designed living spaces allow residents to enjoy greater freedom while minimizing the risk of wandering.

Memory Care is often the next step when a loved one’s cognitive decline makes Assisted Living no longer sufficient.  Because the quality of Memory Care communities can vary significantly in staffing, training, philosophy, and resident engagement, it is important to visit several communities, observe how residents are treated, and ask detailed questions before making this important decision.  The right community can provide not only compassionate care for the resident, but also invaluable peace of mind for family members.

Senior living options

Skilled Nursing

Skilled Nursing facilities, often called nursing homes, provide the highest level of residential medical care outside of a hospital.  They are designed for individuals who require 24/7 nursing supervision because of chronic illness, disability, advanced age, or recovery from a serious injury or hospitalization.

Services typically include skilled nursing care, medication management, physical, occupational and speech therapy, wound care, assistance with daily living activities, and physician oversight.  Some residents stay for short-term rehabilitation following surgery or illness, while others require long-term care because they can no longer live safely at home or in an Assisted Living community.

Medicare may cover a limited stay for qualified rehabilitation following a hospital admission, but long-term residential care is generally paid for privately, through long-term care insurance, Medicaid for those who qualify, or other financial resources.

Senior living options

Life Plan Communities (Continuing Care Retirement Communities)

Life Plan Communities are designed for seniors who want to make one move that can serve them for the rest of their lives.  Often compared to long-term care insurance with a home included, these communities provide a full continuum of care—from Independent Living to Assisted Living, Memory Care, and Skilled Nursing Care—all on one campus.  As your health needs change over time, you can transition to a higher level of care without leaving the community, your friends, or the staff who know you well.

Most residents move into Independent Living while they are still active and healthy, enjoying maintenance-free living, dining, fitness programs, social activities, and a wide variety of amenities.  The real value, however, is the peace of mind that comes from knowing future care is already part of the plan.  Families often find great comfort in knowing that, should additional support become necessary, it is readily available in familiar surroundings.

Life Plan Communities typically require a substantial entrance fee along with a monthly service fee.  In return, residents receive priority access to higher levels of care and, depending on the contract, may enjoy significant protection against the rising costs of long-term care.  Because entrance fees, refund provisions, healthcare coverage, and contract types vary considerably from one community to another, it is important to compare communities carefully and fully understand the financial commitment before making a decision.

Still not sure which level fits?  That is the question Chelsea answers all day.

Ask Chelsea
Since you are probably comparing

You should know how the big sites make their money

We are not going to pretend the national services are villains.  They are advertising businesses, and they are paid a commission by the communities they send you to.  That is legal and it is ordinary.  It is also why your phone rings six times the afternoon you fill out their form, so you deserve to know it before you type anything anywhere.

A national referral site

You become a lead

  • Your information goes out to several communities at once, and each one calls.
  • The advisor works from a call center and has never been inside the building.
  • Communities that pay a commission are displayed.  Ones that don’t are not.
  • Once you sign, the file closes.  Nobody asks how it went.
Here

You stay a person

  • Nothing is sent anywhere until you say who you want to hear from.  We never sell contact information.
  • Your advisor lives locally and has walked these hallways many times.
  • Our advice is not for sale.
  • We check in after the move and pass on what you tell us for the next family.  Consider us to be the Consumer Reports of Senior Care.

That is the whole difference, and it costs you nothing to test it.

Ask Chelsea a question
When you are ready

We are here, and there is no rush

Tell Chelsea where things stand and expect a reply, usually the same day.  A sentence is enough to start, and nothing is sent to any community until you say so.

Your advisor, weekdays 9 to 5Chelsea Albert

Have Chelsea reach out

* Required

Give us a phone number or an email address, whichever you prefer. Your information stays with us. It is never sold, and no organization receives it until you say so.